I love love love looking at vintage jewelry ads from old magazines. I've purchased a few online and at flea markets. They can get pricey though so lately I've been "collecting" them on Pinterest. It's easy and fun. Not quite as fun as having a real glossy paper advertisement in my hands but I can have a lot more of them. And it's free.
Most of the ads have the date on the page so they are an excellent way to date and verify vintage jewelry. As a collector and seller it's important to be able to see what year the jewelry pieces were being sold.
Look how elegant the women were back in the day. I remember reading Life, Look, Saturday Evening Post, and McCalls at my grandmothers front porch while she sat in her rocking chair watching. She had tons of magazines. I don't think she ever threw them away. And she didn't care if I cut them up or tore the pages out. At that time I mostly wanted the paper dolls out of the McCalls magazines, but how I wish I had saved some of the jewelry ads.
The most prolific appear to be Trifari and CoroCraft. Here is a link to my Vintage Jewelry Reference Board on Pinterest if you care to take a look.
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Category: My Other Collections